(trading platform — undisclosed client) allows users to invest in shares, exchange-traded funds (ETFs), and managed funds with low-cost brokerage fees.
I was leading the UI design efforts, ensuring an intuitive and visually engaging platform for the users.
Collaborating closely with the team to align the interface with user needs and optimise the overall user experience. Additionally, I worked with the development team, providing them with design specifications and assets to implement the UI elements accurately. Throughout the project, I conducted user testing sessions to gather feedback and iteratively improve the interface based on user insights. My ultimate goal was to create a responsive and accessible design that maintains brand consistency and fosters a positive trading experience for the users.
Deliverables for the platform included — wireframes, UI for web and mobile platform and multiple prototypes.
Additionally a comprehensive style guide defining the visual identity, including colours, typography, and icons was produced according to the whole look and feel.
